Privacy policy
Last updated: September 16, 2026
Support Group Co. ("Support Group Co.," "we," "us," or "our") operates this website, online store, and related services, content, features, tools, products, and customer experiences (collectively, the "Services").
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit our website, browse or purchase our products, create an account, communicate with us, interact with our advertising, or otherwise use our Services.
If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information, this Privacy Policy will control.
By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the practices described below.
PERSONAL INFORMATION WE COLLECT
For purposes of this Privacy Policy, "personal information" means information that identifies you or can reasonably be linked to you.
Personal information generally does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with an individual.
Depending on how you interact with Support Group Co., where you reside, and applicable law, we may collect or process the following categories of personal information:
Contact Information
This may include your name, email address, telephone number, billing address, and shipping address.
Payment and Financial Information
This may include payment method information, transaction details, payment confirmations, and other information required to process your purchase. Payment information may be processed directly by Shopify or third-party payment providers rather than stored directly by Support Group Co.
Account Information
If you create a customer account, we may process information associated with that account, including your login credentials, preferences, settings, and order history.
Order and Transaction Information
This may include products you view, place in your cart, purchase, return, exchange, or cancel, as well as information regarding previous transactions.
Communications
We collect information you voluntarily provide when you contact us, request customer support, submit a return request, ask about a product, submit a review, or otherwise communicate with Support Group Co.
Device and Technical Information
This may include information about your browser, device, operating system, network connection, IP address, cookie identifiers, and other technical identifiers.
Website Usage Information
We may collect information about how you interact with our website and Services, including pages viewed, products viewed, links clicked, shopping-cart activity, referral sources, and other browsing or interaction information.
HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from several sources.
Information You Provide Directly
We collect information directly from you when you:
Create an account, place an order, provide shipping or billing information, contact customer support, submit a review, request a return or refund, subscribe to marketing communications, or otherwise provide information through the Services.
Information Collected Automatically
Certain information may be collected automatically when you access or use our Services through cookies, pixels, tags, analytics technologies, and similar tools.
This may include device information, browser information, IP address, website activity, shopping activity, and information about how you reached or interacted with our Services.
Service Providers
We may receive information from companies that provide services on our behalf, including Shopify, payment processors, shipping providers, analytics providers, fraud-prevention providers, advertising platforms, and other technology providers.
Business and Advertising Partners
We may receive information from advertising, marketing, social-media, analytics, and other business partners where permitted by applicable law.
HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes.
Providing and Improving Our Services
We use personal information to operate our store and provide our products and Services.
This includes processing payments, fulfilling orders, arranging shipping, processing returns and refunds, maintaining customer accounts, remembering preferences, providing customer support, communicating order information, and improving the shopping experience.
We may also use information to understand which products customers are interested in and to improve our products, website, Services, and customer experience.
Marketing and Advertising
We may use personal information to provide marketing and promotional communications and to advertise Support Group Co. products and Services.
This may include advertising through platforms such as Facebook, Instagram, Google, and other advertising or social-media services.
Advertising may be based on interactions with our website, such as products viewed, products added to a shopping cart, previous purchases, or other activity, where permitted by applicable law.
Depending on where you live, you may have the right to opt out of certain targeted advertising or data-sharing activities.
Analytics
We use analytics technologies and service providers to understand website traffic, customer interactions, advertising performance, conversions, purchases, and how customers use our Services.
This information helps us understand which marketing channels and website experiences are effective and allows us to improve our business.
Security and Fraud Prevention
We may use personal information to authenticate accounts, detect and prevent fraud, identify suspicious or malicious activity, protect transactions, secure our Services, and protect Support Group Co., our customers, and others.
Customer Communications
We use personal information to respond to questions, provide customer support, send order and shipping updates, process requests, and otherwise maintain our relationship with customers.
Legal and Regulatory Purposes
We may process personal information where necessary to comply with applicable law, legal obligations, court orders, subpoenas, government requests, litigation, dispute resolution, enforcement of our policies, or protection of our legal rights.
COOKIES AND SIMILAR TECHNOLOGIES
Our website and service providers may use cookies, pixels, tags, and similar technologies.
These technologies may be used to operate the website, remember customer preferences, maintain shopping-cart functionality, measure website performance, understand customer behavior, prevent fraud, measure advertising effectiveness, and provide relevant advertising.
Your browser may allow you to block or delete certain cookies. Blocking cookies may affect some website functionality.
Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary to operate our business, provide the Services, or for other purposes described in this Privacy Policy.
Shopify
Our online store is powered by Shopify. Shopify processes personal information in connection with hosting and operating our online store and providing ecommerce functionality.
Service Providers
We may disclose information to service providers that perform functions on our behalf, including:
Payment processing, website hosting, analytics, advertising, customer support, cloud services, fraud prevention, order fulfillment, shipping, email communications, and other technology or operational services.
Shipping and Fulfillment Providers
We may provide information such as your name, shipping address, contact information, and order details to shipping carriers and fulfillment providers as necessary to deliver your order.
Marketing and Advertising Partners
We may disclose or make certain information available to marketing, analytics, social-media, and advertising partners to measure advertising performance, understand customer interactions, and provide advertising.
Depending on your location, certain disclosures for targeted advertising may be considered "selling," "sharing," or "targeted advertising" under applicable privacy laws.
Where applicable, you may opt out through our data-sharing opt-out page or other privacy controls made available through our website.
When You Direct Us
We may disclose information when you request, direct, authorize, or consent to the disclosure.
This may include interactions with third-party integrations, social-media features, or shipping providers.
Business Transactions
Personal information may be disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.
Legal Requirements and Protection of Rights
We may disclose information where reasonably necessary to comply with applicable law, respond to valid legal process, enforce our policies, prevent fraud, or protect the rights, property, or safety of Support Group Co., our customers, or others.
RELATIONSHIP WITH SHOPIFY
Our Services are hosted by Shopify.
Shopify collects and processes personal information relating to your access to and use of our Services in order to provide and improve its services and the ecommerce functionality used by Support Group Co.
Information you submit through our Services may therefore be transmitted to and processed by Shopify and other service providers, including providers located outside your country of residence.
Shopify may also process information regarding your interactions with our store and other Shopify merchants to provide certain enhanced services and features.
Where Shopify independently determines the purposes and means of such processing, Shopify is responsible for that processing and for applicable requests concerning that information.
You can review Shopify's Consumer Privacy Policy through Shopify's official privacy resources.
THIRD-PARTY WEBSITES AND SERVICES
Our Services may contain links, integrations, or features provided by third-party websites, social-media platforms, payment providers, shipping providers, or other services.
We are not responsible for the privacy, security, accuracy, or practices of websites or services that are not controlled by Support Group Co.
If you follow a third-party link or interact with a third-party service, we encourage you to review that company's privacy policy and terms.
CHILDREN'S PRIVACY
Our Services are not intended for children to use independently where parental or guardian consent is required by applicable law.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe a child has provided personal information to us improperly, please contact us at contact@supportgroupco.com so we can review the request and take appropriate action.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.
SECURITY
We use reasonable administrative, technical, and organizational measures intended to protect personal information.
However, no method of transmission over the internet, electronic storage system, or security system can be guaranteed to be completely secure.
You should avoid sending highly sensitive or confidential information through unsecured communication channels.
If you create a customer account, you are responsible for protecting your login credentials and should not share your password with others.
DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected.
The applicable retention period may depend on factors including whether we need the information to fulfill orders, maintain an account, provide customer support, maintain business and tax records, prevent fraud, comply with legal obligations, resolve disputes, or enforce agreements and policies.
When information is no longer reasonably necessary, we may delete or de-identify it as appropriate and subject to applicable law.
YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you reside, you may have certain rights regarding your personal information.
These rights are not absolute and may apply only under particular circumstances.
Right to Access or Know
You may have the right to request information regarding personal information we maintain about you.
Right to Delete
You may have the right to request deletion of certain personal information we maintain about you.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
You may have the right to request a copy of certain personal information in a portable format or request its transfer to another party where required by applicable law.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you reside, you may have the right to opt out of certain processing considered a "sale," "sharing," or use of personal information for targeted advertising.
Where applicable, you may exercise this right through our Data Sharing Opt-Out page:
supportgroupco.com/pages/data-sharing-opt-out
We may also recognize Global Privacy Control signals where required by applicable law.
Marketing Communications
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails.
Even if you unsubscribe from marketing communications, we may continue sending non-promotional communications relating to orders, transactions, accounts, security, customer-service requests, or other necessary business communications.
RIGHTS FOR UK AND EUROPEAN ECONOMIC AREA RESIDENTS
If you reside in the United Kingdom or European Economic Area, applicable law may provide additional privacy rights.
These may include the right to object to certain processing, request restriction of processing, and withdraw consent where processing is based on consent.
Withdrawal of consent does not affect the lawfulness of processing performed before consent was withdrawn.
You may also have the right to lodge a complaint with an applicable data-protection authority.
EXERCISING YOUR PRIVACY RIGHTS
You may exercise applicable privacy rights through privacy controls provided on our Services or by contacting us at:
We may need to verify your identity before completing certain requests.
Where permitted by applicable law, you may authorize an agent to submit a request on your behalf. We may require evidence that the agent is authorized to act for you and may also require direct verification from you.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
COMPLAINTS
If you have concerns or complaints regarding our processing of personal information, please contact us at contact@supportgroupco.com.
Depending on your location, you may also have the right to appeal certain decisions or submit a complaint to your local privacy or data-protection authority.
INTERNATIONAL DATA TRANSFERS
Support Group Co., Shopify, and our service providers may transfer, store, or process personal information in countries other than the country where you reside.
Where applicable law requires safeguards for international transfers, appropriate recognized transfer mechanisms may be used.
For transfers from the European Economic Area or United Kingdom, these mechanisms may include Standard Contractual Clauses approved by the European Commission, applicable UK transfer mechanisms, adequacy decisions, or other lawful transfer mechanisms.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our business, Services, technology, privacy practices, legal requirements, or regulatory obligations.
When we update this Privacy Policy, we will post the revised version on our website and update the "Last updated" date.
Where required by applicable law, we will provide additional notice regarding material changes.
CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:
Support Group Co.
Email: contact@supportgroupco.com
Mailing Address: 4057 Riley Fuzzel Rd, Ste 500, Spring, TX 77386, United States
For purposes of applicable data-protection laws, Support Group Co. is the controller of personal information where Support Group Co. determines the purposes and means of processing.